Shoppers are turning to AI to win at Black Friday – and you could, too

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Black Friday 2024 is looking a little different this year, and it’s all thanks to the rise of artificial intelligence. Forget aimlessly scrolling through endless deals or juggling ten tabs to find the best price when you can turn to AI tools to make shopping more effective and less stressful. Many people are embracing tools like ChatGPT and other AI assistants to streamline the chaos and score serious savings. A report from Boston Consulting Group found that 38% of people either have used or plan to use AI for Black Friday shopping this year. And 44% of shoppers will rely on AI assistants for their holiday shopping, according to a survey by Attest.

The appeal is obvious. Instead of spending hours comparing prices or digging through reviews, you can let AI handle the heavy lifting. Need to find the lowest price on a new laptop? AI can scan dozens of retailers in seconds. Wondering if that fancy espresso machine is worth it? AI can summarize reviews and highlight what people love – or hate – about it. It’s like having a super-savvy shopping buddy who never gets tired.

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